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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client wants to enable ID swapping with the BlueKai DMP. Which three statements from the following are true? (Choose three.)

A) Both BlueKai and the client can store the ID mapping tables in their systems.
B) Only BlueKai can store the ID mapping table.
C) Only the client is allowed to store the ID mapping table.
D) The client can store the ID mapping table in their system.
E) BlueKai DMP can store the ID map table.
F) The client cannot store the ID mapping table in their system.

2. Your main goal is to collect media impression and click data in the DMP. You also want the option of enabling one 302 redirect on impression and/or click event.
What tag type should you use for this?

A) IFrame
B) Dynamic Synchronous
C) Synchronous
D) Pixel
E) Asynchronous

3. Which of the following are two true statements about ID swapping? (Choose two.)

A) It is necessary in order to ingest data keyed off of MAIDs via the Mobile Direct Ingest method.
B) It is necessary in order to ingest data keyed off of IP addresses via the Offline Match Integration.
C) It is necessary in order to ingest data via the Online Ingest method.
D) It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via User Data API.
E) It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via the Offline Match Integration.

4. Your customer wants to deploy the DMP CoreTag an all site pages and collect data in the DMP data taxonomy based on the URL of each page visited by the end user.
Identify the correct tag configuration along with the exact phint that must be used to accomplish this.

A) Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named meta elements" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_t" when the tag fires from various pages.
B) Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named global variables" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_k" when the tag fires from various pages.
C) Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Disable Metadata" checkbox for the CoreTag. Then ensure that that data is being collected from phint "__bk_k" when the tag fires from various pages.
D) Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named meta elements" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_ l" when the tag fires from various pages.
E) Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Disable Metadata" checkbox for the CoreTag. Then ensure that that data is being collected from phint "__bk_l" when the tag fires from various pages.
F) Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Extract named meta elements" checkbox for the CoreTag. Then ensure that data is being collected from phint "__bk_t" when the tag fires from various pages.

5. How are look-alike models produced?

A) They are built by data partners using complex algorithms of multiple data attributes.
B) They are built by identifying targets with the highest action rate on the Funnel Analysis report.
C) They are built by creating audiences from categories with high index values.
D) They are built within the platform using logic to connect audiences.
E) They are built by ingesting online data from partner sites.

Solutions: