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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account. NTO notes that user passwords expire every 90 days and they do not want to update their file transfer script on the data warehouse each time a password changes and they do not want to compromise security. Which solution should the consultant recommend?

A) Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management
B) Upload data files to Marketing Cloud using SFTP instead of FTP
C) Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML
D) Enable the 'Exclude FTP Users From Password Expiration' option in Setup > Security Settings

2. A consultant notices that several triggered emails experience inconsistent delivery times during peak business hours. Marketing emails continue to send successfully. Investigation shows the triggered sends share the same infrastructure and priority as large promotional campaigns. Which recommendation is most appropriate?

A) Separate transactional messaging from promotional send infrastructure whenever possible.
B) Schedule promotional campaigns later in the week.
C) Increase email size.
D) Increase Journey Builder wait times.

3. A customer wants to capture and categorize email Not Sent events and begin identifying trends.
They want to keep the data in Marketing Cloud and run queries against the dataset. The customer created a data extension to receive the information. Which order of Automation Studio activities should be recommended?

A) Data Factory Utility > File Transfer from Safehouse > Import File > Data Extract with Tracking Extract type
B) Data Extract with the Data Extension Extract type > File Transfer to Safehouse > File Transfer unzip > SQL Query
C) Data Extract with the Tracking Extract type > File Transfer from Safehouse > File Transfer unzip > Import File
D) SQL Query > Data Extract with the Data Extension Extract type > File Transfer to Safehouse > Import File

4. Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information. Which activities would Marketing Cloud use to automate this campaign?

A) Refresh Mobile Filtered List and Outbound Send
B) Import Mobile Contacts and Send SMS
C) Refresh Mobile Filtered List and Send SMS
D) Import Mobile Contacts and Outbound Send

5. A service team manages their field technicians in Salesforce CRM connected to Marketing Cloud.
Once an appointment with a contact is scheduled for the technician through CRM, a notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent, the "Confirmation Sent" checkbox on the appointment record should be updated in CRM.
All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the Contact.
What solution would a consultant recommend to address this use case?

A) Configure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM records.
B) Configure journey with API Event entry source; Process Builder to trigger event; use Journey Builder activities to send notification and update CRM records.
C) Configure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM records.
D) Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM records.

Solutions: