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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which Adobe CJA features allow tracking purchase conversion rates?
(Select two.)
Response:

A) Campaign Automation Tool
B) Conversion Funnel Report
C) Segment Builder Module
D) Calculated Metrics Manager

2. Your team needs a report on customers who made more than three purchases in the last 60 days. After creating a segment, you notice that the results are inaccurate. Upon investigation, you find that the purchase event filter is set incorrectly. What should you do to fix the issue?
Response:

A) Enable metric filters based on "Order Value."
B) Adjust the purchase event filter to include only "Order Completed" events.
C) Update the segment timeframe to the last 90 days.
D) Use a calculated metric to count unique orders.

3. Which field must be defined when configuring a data view for multi-channel reporting?
Response:

A) Identity Field
B) Metric Calculation Rule
C) Data Refresh Interval
D) Campaign Activation Date

4. In order to perform a non-time based calculated Cohort Analysis report, which Cohort inclusion setting criteria should you select?
Response:

A) Latency Table
B) Custom Dimension Cohort
C) Rolling Calculation
D) Conversion Metric Cohort

5. Which visualization would best represent the percentage of total revenue contributed by different product categories?
Response:

A) Trend Line
B) Summary Table
C) Pie Chart
D) Bar Chart

Solutions: