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Adobe AD0-E608 exam : Adobe Customer Journey Analytics Business Practitioner Professional
- Exam Code: AD0-E608
- Exam Name: Adobe Customer Journey Analytics Business Practitioner Professional
- Updated: Oct 03, 2026
- Q & A: 132 Questions and Answers
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Adobe AD0-E608 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Distribution | 12% | - Schedule and share reports with key stakeholders
|
| Topic 2: Components | 30% | - Translate business questions into relevant components
|
| Topic 3: Reporting | 32% | - Determine appropriate visualizations or tables to address business questions
|
| Topic 4: Data Analysis | 26% | - Perform exploratory analysis and interpret results to provide insights
|
Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
Which Adobe CJA features allow tracking purchase conversion rates?
(Select two.)
Response:
- A. Campaign Automation Tool
- B. Conversion Funnel Report
- C. Segment Builder Module
- D. Calculated Metrics Manager
Correct Answer: B,D 🗳️
Your team needs a report on customers who made more than three purchases in the last 60 days. After creating a segment, you notice that the results are inaccurate. Upon investigation, you find that the purchase event filter is set incorrectly. What should you do to fix the issue?
Response:
- A. Enable metric filters based on "Order Value."
- B. Adjust the purchase event filter to include only "Order Completed" events.
- C. Update the segment timeframe to the last 90 days.
- D. Use a calculated metric to count unique orders.
Correct Answer: B 🗳️
Which field must be defined when configuring a data view for multi-channel reporting?
Response:
- A. Identity Field
- B. Metric Calculation Rule
- C. Data Refresh Interval
- D. Campaign Activation Date
Correct Answer: A 🗳️
In order to perform a non-time based calculated Cohort Analysis report, which Cohort inclusion setting criteria should you select?
Response:
- A. Latency Table
- B. Custom Dimension Cohort
- C. Rolling Calculation
- D. Conversion Metric Cohort
Correct Answer: B 🗳️
Which visualization would best represent the percentage of total revenue contributed by different product categories?
Response:
- A. Trend Line
- B. Summary Table
- C. Pie Chart
- D. Bar Chart
Correct Answer: C 🗳️
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