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CIMA Managing Finance in a Digital World Sample Questions:

1. Which THREE of the following areas would be improved by an organisation using a Customer Relationship Management (CRM) system?

A) Customer service
B) Sales
C) Marketing
D) Inventory management
E) Operations
F) Budgeting

2. GBX has been receiving adverse customer feedback regarding late deliveries. As a result, it has decided to review its delivery logistics systems and related performance indicators.
The management team are discussing the introduction of a Key Performance Indicator (KPI) which allows a maximum of three hours to deliver a customer order Which of the following SMART criteria is unlikely to apply to this KPI?

A) Time-bound
B) Measurable
C) Relevant
D) Specific

3. Company A works closely with its customers, suppliers and other business partners. It securely shares part of its private network with this group of stakeholders Which of the following best describes the type of network that Company A operates?

A) An internet
B) An intranet
C) An extranet
D) A database

4. The finance function of an organisation supports the organisation's strategies and operations.
Which THREE of the following activities are fundamental to the role of the finance function?

A) Preparation of plans, forecasts and budgets
B) Working capital reporting and control
C) Customer management and after-sales support
D) Preparation of statutory reports
E) Supplier selection for a new raw material supplier
F) Recruitment and selection of a new financial controller

5. Company P is a recruitment agency specialising in placing accountancy and legal personnel in employment. A large part of the role of the agency is to meet the prospective individuals in order to ensure they are placed in the most appropriate roles.
Which THREE elements of the marketing mix relate specifically to the type of business described, to a greater extent than would apply to a manufacturing company?

A) People
B) Processes
C) Promotion
D) Physical evidence
E) Product
F) Price

Solutions: