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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters uses an automation to process and report sales agents' weekly data extensions. All sales agents' data is needed for the automation's created report to be correct. Some agents have not been creating their data extensions in time.
Which step prevents the automation from completing the automation instance and delivering an inaccurate report?

A) Verification Activity
B) Data Extract Activity
C) Wait Activity

2. Northern Trail Outfitters (NTO) stores sales representative information in a data extension. NTO wants to personalize the From Name in emails with the targeted customer's specific representative.
Which functionalities accomplish the requested configuration?

A) Sender Profile and AMP script Lookup
B) Send Classification and Subscriber Attributes
C) Delivery Profile and AMP script Lookup

3. Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, which caused customers to complain about their experience. NTO would like to apologize by offering an upgraded coupon to help improve customer satisfaction What should NTO do to automate the process of finding its affected customers?

A) Filter the data based on a specific date range.
B) Use Einstein engagement scores to identify affected users.
C) Query the data using a specific date range parameter

4. A marketer needs to send emails to the creative team for proofing as part of an email campaign.
Which feature should help achieve this as an automatic flow?

A) Einstein Approval Workflow
B) Content Builder Approval Workflow
C) Subscriber Preview

5. The CMO at Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post purchase journeys.
Which action should the marketer take to evaluate journey performance?

A) Export the journey email analytics
B) Review opens and clicks activity summaries.
C) Define a goal for each journey.

Solutions: