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Salesforce Essentials for Marketing Cloud Email Marketers : EEB-101 Exam

EEB-101 Exam Questions
  • Exam Code: EEB-101
  • Exam Name: Essentials for Marketing Cloud Email Marketers
  • Updated: Aug 18, 2026
  • Q & A: 157 Questions and Answers
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Salesforce EEB-101 Exam Syllabus Topics:

SectionWeightObjectives
Email Marketing Best Practices10%- Design effective email campaigns
  • 1. Email deliverability techniques
  • 2. Subscriber acquisition and retention methods
  • 3. Evaluate email marketing elements for effectiveness
Content Creation and Delivery24%- Build and customize email content
  • 1. Organize and manage email assets
  • 2. Use Marketing Cloud tools for email preparation
  • 3. Configure send settings and manage campaign content
Insights and Analytics14%- Analyze email metrics
  • 1. Describe steps to analyze performance results
  • 2. Explain available email campaign metrics
Marketing Automation26%- Automate email campaigns
  • 1. Build journeys using Journey Builder
  • 2. Recommend appropriate automation solutions
  • 3. Build automation using Automation Studio
Subscriber and Data Management26%- Manage subscriber and data processes
  • 1. Set up data extensions
  • 2. Import data into Marketing Cloud
  • 3. Configure segmentation tools and troubleshoot preferences

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters (NTO) has child business units that share customers. To track customer engagement.
NTO wants to identify business unit in each of its links.
Which personalization string should be appended as a parameter?

A)

B)

C)


2. Northern Trail Outfitters (NTO) wants to grow its number of email subscribers.
Which action follows best practices to increase subscribers?

A) Send an email to NTO's entire customer database asking for referrals.
B) Collect emails at offline activities, including in stores.
C) Send an SMS to NTO's entire customer database with a link to subscribe.


3. A marketing manager has created a global template at the top level to control branding standards and make updates easy. The template needs to be used company-wide across all business units.
How should the manager configure the template once it's moved to the shared folder to ensure it remains on-brand?

A) Select the Edit Globally permission option.
B) Make a copy in each business unit to allow local edits.
C) Select the View and Send permission option.


4. Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?

A) Overwrite
B) Append
C) Add and Update


5. Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days.
Where should they find this dashboard?

A) Datorama Reports - Journey Performance
B) Journey Builder - Journey History
C) Reports - Journey Engagement


Solutions:

Question # 1
Answer: A
Question # 2
Answer: B
Question # 3
Answer: C
Question # 4
Answer: A
Question # 5
Answer: A

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