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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

Question 1

A marketer wants to assign prospect to a group of users if the prospects meet the following criteria:
* Score greater than 100
* Grade greater than a B
* Has completed a form on any landing page
* Has a "Product of Interest" field value of either A or B
What automation tool could be used to assign the prospects?

A. Completion actions on each Form
B. An automation rule with rule groups
C. A segmentation rule with the groups
D. Completion actions on each landing page

Question 2

The "related" tab of the prospect record displays prospects that have what in common?
Choose one answer

A. Assigned user
B. Company
C. Email Domain
D. Score

Question 3

A Marketing Cloud Account Engagement administrator wants to ensure that only a prospects company email address with the format of ''[email protected]" is captured on their form.
Which data format is recommended for the email field?

A. Email with valid server
B. Emails not from ISPs and free email providers
C. Text
D. Email

Question 4

An administrator wants to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out. If a prospect later opts back in, they should be added back to the list.
How should the list be created?

A. Use table actions to add prospects to the list if they've filled out the form, but haven't opted out from communications.
B. Use a dynamic list to automatically add or remove prospects based on the form completion and their opt out status.
C. Use a completion action on the form to automatically add anyone who completes it to the list.
D. Use an automation rule to automatically add or remove prospects to the list if they submit the form, but aren't opted out.

Question 5

If a form is added to a landing page, where will the submissions be reported?

A. On the form's layout template
B. On the form
C. On the landing page's layout template
D. On the landing page

Solutions: