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Salesforce MCE-Admn-201 exam : Salesforce Certified Marketing Cloud Engagement Administrator
- Exam Code: MCE-Admn-201
- Exam Name: Salesforce Certified Marketing Cloud Engagement Administrator
- Updated: Oct 07, 2026
- Q & A: 166 Questions and Answers
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About Salesforce MCE-Admn-201 Exam Guide
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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Setup | 38% | - Integration configuration and management - Setup Home features and configuration - Security policies, password management, and access control - Marketing Cloud extension products and features - Business units, user accounts, and permission settings |
| Maintenance | 15% | - Data extraction, reporting, and analytics - Account monitoring and system availability - Evaluation of additional Marketing Cloud products |
| Channel Management | 16% | - Mobile Studio setup and functionality - Email Studio configuration and features - Journey Builder concepts and use cases - Social Studio and Advertising Studio configuration |
| Subscriber Data Management | 18% | - Data import, export, and quality management - Contact model design and implementation - Data extensions, relationships, and data architecture - Preference and profile center configuration |
| Digital Marketing Proficiency | 13% | - Governance and compliance in digital marketing - Marketing Cloud product inventory and offerings - Security best practices for data, permissions, and PII |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
A Marketing Cloud admin has been asked to update their Marketing cloud SFTP password.
Where in setup could they accomplish this task?
- A. Data management
- B. Security
- C. Feature Settings
- D. Company Settings
Correct Answer: A 🗳️
A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?
- A. Make sure the files are placed in the correct subfolder within the SFTP
- B. Make sure the team has a date stamp to avoid duplication
- C. Use the exact file name used for the trigger in the Import File Activity
- D. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity
Correct Answer: D 🗳️
Explanation: Only visible for RealExamFree members. You can sign-up / login (it's free).
Northern Trail Outfitters uses Parameter Manager to automatically tag links, they want to include a Campaign Identifier to the links within a specific campaign message.
At which level should the utm_campaign value be configured?
- A. Link
- B. Email
- C. Subscriber
- D. Account
Correct Answer: B 🗳️
Explanation: Only visible for RealExamFree members. You can sign-up / login (it's free).
A Marketing Cloud admin has been asked to include Sales Cloud data in their queries.
Which future would allow this functionality?
- A. Journey Builder
- B. Cloud Pages
- C. Query Studio
- D. Synchronized Data Sources.
Correct Answer: D 🗳️
Explanation: Only visible for RealExamFree members. You can sign-up / login (it's free).
A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in emails.
What functionality would allow this?
- A. Personalization Builder
- B. Web Analytics Connector
- C. Web and Mobile Analytics
- D. Advertising Studio
Correct Answer: B 🗳️
Explanation: Only visible for RealExamFree members. You can sign-up / login (it's free).
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