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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. NTO has been noting reduced deliverability when they do large sends.
Which part of deliverability is tied to hitting Spam Traps during a send?

A) Content
B) Authentication
C) List Hygiene
D) Engagement

2. A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email.

A) A/B Test content type
B) Dynamic Content Wizard
C) AMP script lookup Rows functions
D) AMP script conditional against the Gender field

3. A Marketing Cloud admin needs to warm their accounts Dedicated IP.
What option for segmentation aligns with the IP Warming process?

A) Segment to those recipients receiving text email versions first
B) Segment by geographic region as after-hours sends will be marked as spam
C) Segment subscribers with soft bounces in their own dedicated send
D) Segment by domain to limit number of sends to each email provider

4. What is Setup Assistant?

A) Support service allowing the outsourcing of repetitive admin tasks
B) A prioritized account configuration checklist
C) A dashboard containing key metrics for the business unit
D) A search within Help and Training limited to configuration documents

5. A Contact Delete request has been processed for subscribers who have been sent to previously in a Northern Trail Outfitters account, the action did NOT target all contacts in their account and significant number of contacts which have been sent to remain, Which two data would still exist in the account? Choose 2 answers

A) Contact data in sendable data extensions
B) Contact data in non-sendable extensions
C) General tracking data at the job level
D) Contact-specific data at the job level

Solutions: