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| Section | Weight | Objectives |
|---|---|---|
| Data Management | 25% | - Profile lists and data model - Filter Designer and audience segmentation - Data imports, exports, and Connect integration |
| Program Automation | 20% | - Program Canvas workflow design - Program testing and deployment - Multi-wave and triggered messaging |
| Campaign Management | 25% | - Preference centers and forms - Creating and managing campaigns - Message design and Responsys Personalization Language (RPL) |
| Account Administration and Setup | 20% | - Security and access management - Account configuration and initial setup - Domain and deliverability setup |
| Reporting and Integrations | 10% | - API and third-party integrations - Troubleshooting common issues - Standard and custom reports |
1. Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). You created the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display "undefined".
What is the reason for the failure?
A) You should have created a corresponding filter for each rule set to be used to identify the segment group.
B) You don't have the segment group feature enabled in the Account Administration settings.
C) You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed by the segment criteria before launching the campaign.
D) You did not declare the fields used to define the segment groups in the Data section of the campaign workbook.
2. An SSH2 key pair can be created to be used for authentication to establish a secure connection between your server and the Oracle file server.
Which key from the client key pair must you send to Responsys?
A) Public
B) Master
C) Private
D) Secure
3. You have received requirements to create Connect Event Data Feed exports for two different integration projects. The client wishes to create two CED feeds, both including the Sent feed.
What should you do?
A) Create the two separate exports and ensure they both have the Sent value in them.
B) Create the two separate exports and use the Sent value for one export and the SentX value for the second export.
C) Go back to the team that developed the requirements and tell them that the Sent feed can only be used in one actively scheduled Connect export job at one time. Determine if the same Sent feed can be sent to different file locations.
D) Go back to the team that developed the requirements and see if you can schedule the exports on different days. Responsys will allow the use of the same Sent value to be used in two different active exports if they are scheduled for different days of the week.
4. How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clicked a link in an email campaign in the first three days after it was sent?
A) Measure = Total Clicks, Interval = 3 days
B) Measure = Unique Conversions, Event Date = 3 days
C) Measure = Responders, Event Date = 3 days
D) Measure = Single Clicks, Sent Date = 3 days
E) Measure = Responders, Interval = 3 days
5. You want to use Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)
A) You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.
B) In the SMS campaign message designer, enable conversion tracking.
C) You must select a Responsys link table with the link names and URLs to be used in the SMS message.
D) You must purchase Premium tracking in order to support link tracking in Responsys.
E) In the SMS campaign message designer, you must enable link tracking for the campaign.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: A,B,C,E |
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