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| Section | Objectives |
|---|---|
| Topic 1: Email Marketing and Campaign Management | - Designing and sending marketing emails - Campaign setup and execution |
| Topic 2: Analytics and Reporting | - Reporting and dashboards - Marketing performance tracking |
| Topic 3: Segmentation and List Management | - Audience segmentation strategies - Creating and managing marketing lists |
| Topic 4: Lead Management and Scoring | - Lead lifecycle management - Lead scoring and qualification |
| Topic 5: Marketing Fundamentals in Microsoft Dynamics Marketing | - Overview of Dynamics Marketing capabilities - Core marketing concepts and terminology |
1. Which two field values are required to create a rate card in Microsoft Dynamics Marketing?Each correct answer presents part of the solution.
A) Media Outlet
B) Company
C) Created By
D) Market
2. You create an event and send invitations to contacts. The cost to attend the event is$200. On which records can you track payments from contacts who confirm their attendance?
A) event attendance records
B) event response records
C) event activity records
D) event registration records
3. You are creating a job request template.
Which two confirmation email message fields can you modify? Each correct answer presents a complete solution.
A) Recipient
B) Subject
C) Sender
D) Body
4. You create a time slip for a job in Microsoft Dynamics Marketing and add entries to the time slip.
How can you prevent further changes to the time slip?
A) Submit the time slip.
B) Post the time slip.
C) Save the time slip.
D) Complete the time slip.
5. You create a template to simplify the email marketing process. The template includes a From field to indicate the email message sender.
What does the From field display?
A) It automatically displays the name of the person who created the template.
B) It displays a name you manually select from a list of Active Directory users.
C) It automatically displays a generic name assigned to all marketing email messages.
D) It displays a name you manually select from a list of Microsoft Dynamics Marketing contacts.
Solutions:
| Question # 1 Answer: B,C | Question # 2 Answer: A | Question # 3 Answer: C,D | Question # 4 Answer: C | Question # 5 Answer: C |
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